When it comes to technology in general, I think I probably fall somewhere in between early and late adoption, somewhat suspicious, and require everyone around me to already be somewhat on board before I feel the weight of impending social exclusion before I feel motivated to jump on the band wagon. To be honest it’s not purely suspicion, its actually that I am incredibly busy and tend to rely on services I know very well, rather than invest time in something that I am a bit unfamiliar, even if there is a promise of long term efficiency gains. I drive my husband mad! (Although he is a definite innovator, so how can I compete??)
Web-design is something that I have never dabbled in. I just really didn’t have a prior need. My exploration was surprising, I think I can actually do this! My long-winded introduction was designed to illustrate just how easy web-design (using the highlighted websites) actually is. Like incredibly unbelievably easy. I used wix.com, and the enormous range of really professional website template were quite mind boggling. It allowed a technology novice like myself to create my own website, and a pretty decent one at that! With links to other pages and everything! How fun!
What did I learn about web design and development from my exploration?
- A great website needs clean, crisp images. Public health websites tend to have less glossy (less of the *cringe* “poverty porn”) images, and more educational in nature. They are still evocative, however a little more professional in the way they elicit emotion. Here’s a good example below.
Contrast to another great website that is not public health related:
Food websites are a great example – Gorgeous earthy and sleek images, which rotate through, and a great layout. However these sites do seem to have a little less credibility as they are a little more superficial with their ultra gloss pictures.
Powerful images (like below) are very evocative, but doesn’t really produce the sorts of change that public health wants to create; it tends to result in charity rather than promote real change for example.
- Text needs to be scattered at different levels – having columns and only short segments of text are far more appealing to a reader. Having large paragraphs or masses of text is overwhelming to a reader and visually unpleasant.
– Also great use of other multimedia here.
- Your website needs to be easy to navigate. Ensure the links make sense and actually work, and don’t have a fussy design.
ooohhh these just make me nauseated….
4. Don’t have a website that is “coming soon” or “under construction” – never link to a website that is a dead end. It just comes across as really unprofessional – not finished, don’t publish it yet! Last point – do a spell check!