Developing a website has become increasingly easily for us laymen where we do not need to have knowledge of code to put together a public, cool looking website! There are so many different web companies that allow us to point and click to construct a site such as the very site where I’m typing this blog or one of my personal favorities: weebly.
With resources like weebly or wordpress, the frame of the house is easily built and the next challenge is design, buying furniture and placement. Minimalistic approach on a website can enhance the user experience because of our low attention span in comprehending anything so having a focus and clean journey for the user will better achieve the intended takeaway and purpose of your site. The site here embodies the less is more strategy.
- Placement/Format: Where you put links, pictures videos, tabs is extremely important because it guides the user’s eyes and journey throughout your website. What is your goal of the website and what do you want the user to get out of it? Once you have your goal in place, the placement of items will be easier and strategic. I really like the placement of this site.
- Less is More: One huge takeaway that I received from have an evaluation of my organization’s website is the importance of user experience (UX) and how less is indeed more. Many websites without much thought around UX tend to have a very cluttered website where they try to fit as much content as possible which only ends up confusing and useless. Don’t be like Urban Outfitters. If you have time to waste, try finding their women’s sale section in this website, it’s a journey of its own…
- Call to Action: For trending and reporting, call to action links or clicks can help you assess conversions of your user whether your website has the goal of recruiting more volunteers or additions to your email distribution list or donations. Each page should have a particular purpose even if it’s educational awareness, a call to action link such as watching a video or downloading a report or clicking on an infographic page will be useful analytics to assess engagement level of your user on each page. Furthermore, you want it to be interactive to improve user experience and learning!