Once upon a time creating a website involved learning complex coding and was generally restricted to computer science professionals.
These days, websites like Wix, Weebly, and Squarespace make it fast and easy to start your own website. Whichever site you choose, here are a few tips to create an engaging website for your clients:
Choose a template, font, and color palate – Choose a background and color palate that is visually appealing, but not too distracting. While you want to draw users in, you also want them to focus on your content, not the colors and background. Balance out your text with photos and infographics, but remember that just because a photo is on the internet, doesn’t mean you can just use it on your website. Make sure your fonts are legible and professional. Some fonts are definitely cool, but if you can’t read them easily, it just adds an unnecessary distraction.
Layout is important – visitors to your website need to be able to find the information they are looking for. This means your website layout has to be intuitive to use and uncluttered. There’s an unwritten rule on the internet that if it takes more than 3 clicks to find information than a user will leave out of frustration. When a group tried to test the three-click rule, they found that the number of clicks isn’t what is important to users, but whether or not they’re successful at finding what they’re seeking. Bottom line – make sure users can find your information without too much trouble.
Use responsive design – Have you ever visited a site on your phone and you constantly had to scroll and resize to fit your phone? Annoying, right?! This happens because the site doesn’t use responsive design. Responsive design means that your website will be easy to read across a wide range of devices (from computer monitors to phones). More and more people are viewing web content from their mobile devices. In fact, mobile traffic now accounts for more than half of total internet traffic. Wix, Weebley, and Squarespace all use responsive design, so make sure in addition to your main site, you also design your page for phones.
Check out the website that I created using these tips. Note the design, layout, and look at the site on your computer and your phone. Most importantly, have fun with your design, and remember that you can always change it!