There is no one size fits all website for public health. Depending on the organization, purpose, message and brand, the website set-up and functionality changes. As stated in “Social Media for Social Good,” when nonprofits are searching for donations, the return on investment from using social media and mobile technology is directly related to how well designed your website it, along with the size of your e-newsletter list, the quality of the content you provide, and the vendor selected to process online donations. The website is extremely important in promoting any public health message or organization.
When building a website for the first time, things can seem complicated. Which platform do you use? What should your domain name be? How should it be set up? I found an easy guide to building a website that even suggests using WordPress as basic starting point. It is a wonderful tool that gives simple, fast tips to create a successful WordPress site.
Just doing a simple youtube search for building a website using Wordpress comes up with so many different videos with great instruction. The downside to these videos is that most of them are over an hour long, and some of the details will not be specific to your own needs and site.
I was even surprised that even some big-name sites such as The New Yorker, The BBC America, and even Beyonce use WordPress as their website host. A huge variety of purposes for these sites, and extremely different layouts, but all created using the same host.
WordPress can be great in the Public Health World too, such as the Stanford Journal of Public Health.
WordPress is free, simple, and user friendly that can be used to create a multitude of sites for so many purposes. From Beyonce to Public Health, WordPress may not be one size fits all, but it really can do it all!