QR codes are on everything these days and marketers are using them widely to provide consumers with more information right on thier smart phone.
How Does it Work? People need to have a QR scanner on their mobile device but then they are able to scan the code using their camera.
- Once they scan they are taken to the website linked to that code.
- It is a great way to get people to more information without then having to type in a website or search for you.
- You create your own QR code via several free websites
- You then download a PDF and can add to websites, posters, mail-outs or other marketing materials
The thing I like the best is you can go in and change the website that your QR code is linked to, meaning that your do not have to change or send out new marketing material, you can direct the code to go to any information that is relevant to your organization.
It is a simple way to get people to be more interactive with less work on their part to get your message out.