Let’s get emojinal. not everyone gets it but we do.

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The emoji has become one of the most irresistible form of modern communication. Instagram recently reported that 48% of the text used on the social media platform is emojis. In a recent study conducted by Talk Talk Mobile, 72% of 18-25 year-olds admitted they found it easier to express their feelings through emoji rather than text. “I think people are connecting with each other more often because emoji makes it more fun,” suggests Dan Brill author of Emojinaylsis.

One of my classmates has mentioned, that friends are getting worried about her well-being when no bunch of emojis is attached to her text messages. What are emoji?

Emoji dialect reduced words to colorful tiny images or “picture characters”. Emojis were originally associated with cellular telephone usage in Japan, but now popular worldwide. In fact, emojis are mix of ideograms and pictograms. A pictogram is an image that resembles the object it represents. An ideogram suggests an abstract thing or idea. Emojis are frequently incorporated into text, email, twitter, Facebook and chat applications to convey a message or an emotion. Check out Emoji Cheat Sheet to master your emoji decoding skills. There are currently over 1,281 characters recognized as emoji.

Where to Find Emojis

Popular places to find emoji include Twitter, Facebook, Instagram, Snapchat, Tinder, Skype, Google Hangouts, Whatsapp, Slack, iMessage and more. Emoji is supported on all major platforms including iOS, OS X, Android and Windows. Find the meanings of smileyssymbols, emoticons and other pictograms used in these apps.

Emojis are so popular that public health agencies are starting to use them in public health campaigns and communications to attract mobile and digitally-savvy society.

About a month ago, July 7, 2015 the Partnership for Drug-Free Kids has launched a new multimedia campaign for teens that uses emojis to communicate the challenges of “figuring out life” and negative influences that teens face, including peers pressure, stress, self image, relationships, drug and alcohol, bullying.

WeGotYou

If you know anything about teens, you would agree that these are the toughest topics to explore with them. “Speak to teens in their language”, – is campaign’s unique approach.

The campaign messaged to teens: “sometime it’s hard to put all the stuff you’re going thought into words. so we put them into emojis instead”.

Emoji_Campaign

“Linguistically emojis were the perfect fit for our audience – emojis are today’s teen slang. The fact that our emoji messages effectively act as codes allowed us to target our communication to a very specific audience, while engaging them in an ongoing conversation”, sharing Amanda Roberts with Hill Holliday, agency-campaign creator.

The initiative is anchored on mobile-based platform which was another brilliant find for this campaign considering 73% of teens have access to a smartphone and time spent on phone is getting close to their wake time, 24% responded they use it “almost constantly”.

The initiative titled #WeGotYou.

Emoji fist“If you slip up, it’s OK,” Kristi Rowe, CMO at the Partnership for Drug-Free Kids said. “Not everyone gets it, but we do. We got you.”

Campaign is empowering teens to live Above the Influence with resources and support of on-line community.

Fun interactive way allows teens to “get emojinal” by cracking a series of codes, share the embedded short video messages and memes. Teens are provided thought-provoking facts, empowering messages, as well as the ability to submit their own emoji sentences to be posted to the site.

Final Take:
Emojis are innovative way of communicating for public health professionals to drive mobile engagement and text messaging campaigns. It is genius strategy that opens up a whole new world of possibilities for successful world-wide outreach using emoji universal dialect.

“There is no recipe for the successful use of social tools. Instead, every working system is a mix of social and technological factors”, C. Shirky says, Here Comes Everybody

Fusion of public health expertise, mobile technologies and stronger personal connection is an important advancement of digital communication for social good. Emojis help people to express themselves, encourage conversation about complex topics, build trust, bridge generations and they are cute and adorable, after all! Pack your words with these tiny positive, humorous emojis and you will be surprised by their big power!

Positive emojis

References:

  1. What government agencies need to know about emojis, Part 1 and Part 2.
    https://www.govloop.com/community/blog/government-agencies-need-know-emojis-part-1/ https://www.govloop.com/community/blog/government-agencies-need-know-emojis-part-2/
  2. The Partnership for Drug-Free Kids Unveils New Multimedia Youth Campaign Using Emojis to Let Teens Know #WeGotYou http://www.prnewswire.com/news-releases/the-partnership-for-drug-free-kids-unveils-new-multimedia-youth-campaign-using-emojis-to-let-teens-know-wegotyou-300109675.html
  3. You need to Speak Emoji to Understand This Anti-Drug Campaign. http://www.adweek.com/news/advertising-branding/you-need-speak-emoji-understand-anti-drug-campaign-165805
  4. Above The Influence http://abovetheinfluence.com/living-above/
  5. Partnership for Drug-Free Kids http://www.drugfree.org/
  6. Pew Research Center. Teens, Social Media & Technology Overview 2015
    http://www.pewinternet.org/2015/04/09/teens-social-media-technology-2015/
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4 thoughts on “Let’s get emojinal. not everyone gets it but we do.

  1. Great post! Informative with use of great graphics and content that is timely and interesting. The use of references supports your idea that the use of emojis can help connect with the millennial generation who may “tune-out” if messages don’t include these icons to engage them. Using them coupled with the tools they use all the time provides an opportunity to reach this group with public health campaigns about drugs, cigarette smoking, HIV risk and safe sex.

    Symbols and picture writing are an ancient form of communication and because of that, I think it must be hard-wired in us. As an adult who is not a millennial but extremely text savvy, I think a picture is worth a thousand words-that is if you can figure out what the picture is trying to convey! I personally find it a little weird when I get texts from adult acquaintances with emoji appended to them or even xxoo for that matter. How should you respond to that? I feel that replying in kind is really disingenuous. My point is that looking at health campaigns through the lens of an adult, I probably would think that use of that emojis and symbols would be “cute” but I would wonder about the credibility of the content and probably would “tune-out” to the greater purpose of the message .👦👈🐝THE 👦🎩 AND ILL 🐝THE 🙋👑👸 IT’S A😍😘💑📖👶JUST 💬👍

  2. Very creative title, it made me laugh and drew me into your post. Another example of just how effective titles can be. Your post was very informative and you did an excellent job of of providing the reader with a large quantity of resources and different sights to go explore. To sum it up in one word I would say your post is very “interactive” which I think is a good thing. Emojis are a tricky subject, I understand that the younger generation loves using emojis and I have seen text message conversations that only consist of emojis. In fact, I am guilty of being a regular emoji user. With emojis there is always the potential for some of miscommunication. That’s why I would tend to shy away from them if I am trying to promote a health campaign. And to go along with that I question the professionalism of emojis.

  3. This is a great, fun, silly-at-times post that really spoke to me. The author is enthusiastic and funny right from the get-go with her pun of a title. I agree that emojis are the future, all of my friends between the ages of 20-45 are using emojis. A picture is worth a 1000 words and i think messaging can be too dry and sterile without emojis. One suggestion I have for this post is to provide examples of how emojis can be incorporated into a public health message.

  4. This was such a fun post to read. Right off the bat, I thought the infographic you chose to use was informative, relevant, and framed your whole case for the use of emojis in public health campaigns. I really enjoyed the background information on emojis. That was information I did not know and appreciated the slimmed down version of it with lots of great links to resources.

    I liked your example of the Partnership for Drug-Free Kids and how they are using such a great public health initiative in a language that speaks to their audience. I think this is a great example of using communications to people how they would want it, not how we want to give it to them. I think a great follow-up to this post would be how to use them. I think you make the case for emojis, but other than using them in my conversations with friends, I would want to know how organizations can use them to engage people in a thoughtful and effective way.

    The only thing I would recommend for the future is to proof-read your post a little more because there were some points in the text of using the wrong tense or misspelling of words and I got a little stuck on what you were trying to say. Overall, I would say this was a great post and really made the case for using emojis in a text message campaign.

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