No matter how talented or expert you think you are at public health education, the reality is, mobile message campaigns are only as good as your audience thinks they are. Your mobile message campaign might have excellent data, sources, and facts, but no one is going to listen unless you present your standpoint in a compelling way. Think of a message campaign like trying to conquer a Tinder match. You have to be ultra selective with your words and presentation; one wrong move and you might meet the ultimate fate of “unmatch” or “unsubscribe.” Follow these easy tips to become a smooth mobile messenger:
- Overanalyze. Do what some of my girlfriends do. Some of my friends will forward her Tinder conversations to our circle of friends asking for advice on what to say next. We dutifully pick it apart and give recommendations on how to word a response. This is probably a little borderline crazy within the context of dating but may be sound advice for a professional trying to get a message across. The ultimate goal is to not “turn off” your audience so in this case, overanalyzing and getting feedback from others is a positive.
- Use emojis. Stop fighting the emoji. No, they are not grammatically correct, nor are they are not professional, but whether you like it our not they are becoming a valid part of mainstream communication, especially in Asian cultures. There is not a single smart phone keypad that doesn’t contain emojis on it anymore. In fact, the emoji is being adopted at a faster rate than any other language in history.
- Be funny. This is a surefire way to win over an audience. Think of the most memorable Superbowl advertising campaigns you’ve ever seen (think Etrade baby), no one ever got sick of those commercials and if you incorporate humor into your campaign there’s also less likelihood your reader will experience message “fatigue.”
4. Play it cool. Choose your messages wisely. Do not text multiple times a day. Do not send 10 texts for every 1 text your audience responds to. Do not text during your audience’s busy hours, whether it be school or work or Saturday night when people usually have plans. What might seem like enthusiasm from your end may soon come across as desperation and cheapen your message.
So keep these tips in mind and may you be on your way to a happy, successful message campaign!