There are 5 other remarkable advantages of Mobile text message campaign for public health to consider.
1) Instant Deliverability
SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from send to received.
2) Flexible Platform
Either send a handful of messages to a targeted group or send thousands of SMS messages to your entire list. A great SMS alert service makes it easy to customize your text message campaigns to the needs of your SMS subscribers. Also, many SMS services easily integrate into other online marketing strategies.
3) Instant Opt-In and Opt-Out
With the advent of short codes, opting in and opting out of your SMS stream is, like everything else associated with SMS – instant. Unlike other opt-in motionor opt-out options, there is only one step, and besides entering a mobile number, there is rarely any personal information required up front. In the SMS alert you want to make it as quick and simple to opt out as it is to opt in. This simplicity helps keep subscriber satisfaction high.
4) High Open Rate
Compared to email alert, SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read. When a subscriber feels that buzz in their pocket or hears that trill signaling a text message, they always look. In some cases, text messages are automatically opened, where emails aren’t. Subscribers have a choice to open your email.
5) High Conversion Rate
With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or contests – there is more action taken compared to any other strategies