Based on “Here Comes Everybody” by Clay Shirky and OOMPH’s Innovation module a few weeks back, I thought it would be an educational process to reach out to my network and hear what sort of text message campaign they would recommend.
Here’s what I did: put a post on Facebook, a question on Twitter, and a few key texts to pals that are involved in health care (public health or direct patient care), have communications experience, or both. I wrote the question fairly broadly, which actually helped despite its lack of clarity; the responses recommended topic area to time-of-day to target population.
Here’s what I got back:
- Text messages can work to ‘close the loop’
My pal Leslie, who has worked in social change communication and is currently at the medication donation start-up Sirum, pointed me to this article about how blood donors in Sweden now get notified when their blood gets used. Pretty amazing, instant way to make the connection between giving and impact!
2. Text messages should be reminders to action that align with the time
J., another friend with a communications background currently working at a foundation, pointed out that texts are best poised to be action-oriented when they are timed correctly. She gave the example of a sexual health reminder around a weekend night.
3. Text messages can reach further, faster & cheaper
M., a friend of mine who has worked in a teen mental health resource organization, had the following great advice about technological reach. Texting specifically can have the most impact to populations that don’t interact with public health campaigns, but may be really high mobile users.
Thank you so much for my friends and colleagues who took the time to help inform this blog post!