What’s the Pulse on Multimedia in Healthcare ?


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So what’s multimedia got to do with healthcare.  Well, as it turns out, a lot.  The CDC would have been the very last place I would have thought to look for healthcare blogs or campaigns.   However, as it turns out, the CDC has a nice site that lists or references well over 50 national and international campaigns.  It’s called the Gateway to Health Communications and Social Media.  I’ve narrowed down my top 5 sites.  There are as follows :

1. The One and Only Campaign – A public health effort to eliminate unsafe medical injections.

2. Pre-Teen Vaccination Campaign –

3. It’s a SNAP – Program to prevent school absenteeism

4. Screen for Life – The National Colorectal Cancer Awareness Campaign

5. Brush up on Teeth – Childhood Dental Care

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Additionally, the FDA has embarked on a similar journey, employing multimedia in their efforts to curb tobacco use in a campaign launched in February of 2014.  Through a series of public service announcements, found here in their press release, they aimed to raise awareness and prevent the use of tobacco use in todays youth.

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The US Department of Health and Human Services as also begun utilizing this tool to reach it’s audience and promote it’s agenda.  In this particular example, the National Heart, Lung and Blood Institute has launched the We Can campaign that is a national movement designed to give parents, caregivers, and entire communities a way to help children 8 to 13 years old stay at a healthy weight.

So it certainly appears as though your either on the proverbial train or your not with respect to the use of multimedia in promoting a PSA or otherwise.  Where do you and / or your company sit?

I’ve created a simple one question poll below in an attempt to help capture your use of multimedia in your current role or at your company.


2 thoughts on “What’s the Pulse on Multimedia in Healthcare ?

  1. Hi Mark,

    Thanks for your post! I too was surprised at how much the CDC is involved in using multimedia as a means to disseminate information. But I can see that they’ve taken the right direction in engaging the public by using these types of social media tools. I really like 5 examples that you listed in your blog of CDC’s public health campaigns. I took a quick look at each website that you hyperlinked and after seeing the main front pages, I think it would have been cool to include a screenshot for each. For example, I really liked the One and Only Campaign front page http://www.oneandonlycampaign.org. I also think that it would have helped to highlight the use of multimedia in your blog if you included a link to the YouTube video featured on the main page for the CDC’s Pre-Teen and Teen Vaccines campaign.

    I also wanted to end off by saying I like your idea to include the poll question about whether or not your viewers have used multimedia in their current role in their company. I think an interesting follow-up question would be to ask what industry the responders belong to. I’m curious to know how many people in our class use multimedia in their workplaces! I hope more people take your poll!

    Great post overall Mark. I like your “voice” – you have a great writing style and it always makes your blogs fun to read!

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