Using more than words in your social media posts

typewriter   In social Media we sometimes get caught up with words, text, 140 characters and we forget that while words are powerful, adding auditory and visual stimulus can help our WORDS have a larger impact.

I can certainly type about how material depression effects children, but how much more appealing is it with a picture?

Depression daughter hugging her mother with sad face. Closeup portrait black and white

As many as 1 in 4 women will suffer from depression during her lifetime

Depression can interfere with her child’s social, emotional, and cognitive development.*


BUT then add music, video and pictures to captivate your audience!

Technical Tips:

1) Pick the right platform

–   With most social media sites you need to upload your video to anther platform such as YouTube or Vimeo.

–    The exception to this is Facebook where you can use the upload photo/video tool

–    Explore the tool to see what fits for your organization ( for example YouTube is more mainstream and may       reach a wider audience)

2) Prepare your script or message

–   Just like with all Social Media videos clips need to get to the point or you might lose your audience

–    Have someone outside your organization view it before you publish it this will ensure your message is clear

3) TRY

– You wont know what works until you try it

Overall like any media when you incorporate multiple senses you are more likely to appeal to a wider range of people and their learning/attention styles …. now if we could add sent to social media we would have the whole package. LOL

Here is another public health video I found interesting.



4 thoughts on “Using more than words in your social media posts

  1. Ashley, I really liked how you went through the progression of words, images, leading to videos. I also loved the stark image of the typewriter! The point you made about having someone outside your organization review was very important; I think sometimes we forget that not everyone lives and breathes public health/medicine. Also liked that you mention different tools and the need to choose based on audience. You might consider linking the sites. I’d say most people know YouTube, but maybe not everyone knows Vimeo (except for all of us in this class).

  2. Ashley, this was fantastic content. Thanks so much for taking me through how to use a variety of rich media to enliven a public health message. I particularly thought the progression from static to dynamic media was very effective. There are a lot of ways to get a point across, and each has different impacts. They also require a different level of engagement from the user. For example, I can often take a quick glance at a picture but I actually have to think if I want to spend 2:32 to watch a video. (Petty, I know!) You provide some great technical tips. Great work!

  3. I agree with Renn that linking directly would be great, and it might be nice to elucidate a bit on what makes a platform “right” (or “right for a particularly desired outcome”). But the videos you did include are wonderful examples; they definitely show what’s possible in a multimedia campaign, and the advice to simply “try” is going to break the ice for lots of people who don’t know what to do next. Your two lead images are really, really poignant.

  4. I will echo my classmates on the great content and progression of your blog. The only thing I would suggest is an extra proof-reading. I was distracted by words that were missing and some typos. I am very guilty of skipping words myself (thinking faster than you can type!), but it can distract from great information.

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