I’m not sure if that was really a question.. or if it was, what exactly I was asking there, however my exploration this week into the benefits of multimedia have shown me that multimedia is actually a really important way to get your message out there in public health. No “shmedia” about it, its great!
Multimedia is exactly what you think it is… and more actually! Well, what it actually encompassed was a surprise to me at least. On top of the graphics, video and text that we typically think of when it comes to multimedia, it also includes all the funky interactive audio and visual techniques to promote material such as streaming, webinars, podcasts etc. I also discovered there are a whole bunch of great ways multimedia can be used to publicize an event.
So let’s say you are organizing a Colon Cancer screening awareness event and want to get the word out. You want to attract participants, keep a record to advertise future events and want to capture the mood and atmosphere to show the community support you received from your amazing event. What are the options? I thought I would delve into the different ways a public health event might be promoted using multimedia.
A short and sweet video to attract attention and promote the campaign, the charity event or highlight a particular upcoming public health day. We have a short attention span and this is a great way to promote general awareness of an issue and encourage its placement into current vernacular. A campaign can really gain momentum once it is in conversation. The attendance and support of an event is catalyzed by increasing awareness of a given issue.
Take video of the event to use as advertisements for future events
Radio and recorded audio do perform quite well in drawing attention and promoting an public health campaign. However given the highly attracting power of visual media though, podcasts are probably better suited at documenting the event. Podcasts are perfect at capturing expert speakers and act to record and document important public health information – for example a General Surgeon being discussing the symptoms of early bowel cancer.
Now I had NEVER heard of a “Vox Pop” before. It is a cool pseudo abbreviation of “voice of the people” and is a way of getting a quick snapshot of public opinion at a given event. All that is required to create a vox pop is a camera or purely an audio recording (although visuals add a whole lot more to the story) and you simply ask people at your AIDS fundraising what their opinions are regarding AIDS in the community etc. It helps show support for your event. It can also highlight public misconceptions and act as a talking point (“oh my gosh! I had no idea that you can’t catch HIV from a toilet seat!” – etc etc). It can also be used as supporting evidence that a given issue is valued in a community to assist with funding.
Multimedia can be an incredibly valuable way to promote a public health issue, event or campaign. It can be used to help a campaign gain momentum, solidify it in popular language and encourage support and funding.