Story based strategy methods provide a framework for social change. Capturing the story of a person or a group of people can help to dwell on important topics. The use of videos can set the stage for people to begin talking about a topic of concern and brainstorm possible solutions.
Here are 4 things you need to know to augment the power of video storytelling.
- Involve your audience. Your message can be perceived as more genuine when you have community leaders presenting the message or the information about the program or call for action. This can help to connect the audience with the presents/speakers of the video. In a non-profit organization it should come from community leaders making the change or interview the people who have benefited from the organization and ask them to share their stories. You also want to keep this question in mind: Whose voices need to be heard? Here is an example of a video that illustrates this concept, ensuring their voices are heard and sharing their story with a call for action.
Fingers to the Bone: Child Farmworkers in the United States
2. Framing the problem. The question of framing the problem is very important when creating the video. Create a standard call to action video that conveys a clear message about your organization.
3. Using other social media tools. Other social media platforms such as Twitter can help increase campaign awareness. The use of hashtags will be important to categorize your message among many users. Sharing your video in platform like Twitter can increase campaign awareness and followers.
The video #ChangeTheMcStory Support the #Fightfor15 is an example of using several social media tools to increase campaign awareness.
4. Upload your video to Youtube. Youtube is a powerful multimedia-sharing platform. About three-in-ten online adults (31%) posted a video to a website in 2013. YouTube is the second-largest social networking site, behind Facebook. For more tips read the Youtube Nonprofit Playbook Guide that offers other best practices to make your videos successful.