As crazy as it might be, the picture above couldn’t be more accurate. In today’s world, having your mobile device with you is crucial to surviving the day. It helps us stay connected to our friends, stores our daily schedules, allows us to capture and share photos throughout the day, helps order dinner, and figure out the fastest way to get home from work. If you don’t believe me, take a look at this picture:
This is a typical day in a life of a commuter. Everyone is so occupied with their phones, that not one person is engaged in any “real” interaction. According to an article published in Women’s Health, an average young woman spends 10 hours a day on her phone. That is a pretty crazy if you think about it! So why not make sure that the time a person spends on their phone is actually useful? You can still dedicate an hour or two to all of your blogs and social media forums, but what can you do in the other 8 or so others? How about help start a public health campaign!
Based on successful campaigns from 2014, here are some tips to keep in mind:
1. Consider using ads to promote your message
When used appropriately, ads can help promote your cause pretty easily. Let’s say you are trying to promote healthier eating behavior among teenagers. By placing adds on website that are visited by your target population, you can ensure that your campaign gets seen. You can track the campaign’s success by keeping track of how many “clicks” your add gets. Some tips to keep in mind: make sure that you don’t “over advertize” and test to ensure that your add can be easily clicked on and the person is directed to the important information right away.
2. Consider sponsoring a relevant product
This is an easy way to get people to like your product before they even know anything about it. For instance, if you are trying to promote a campaign about the importance of healthy eating, you may consider sponsoring a paid app that keeps track of your daily calories. This way people who are downloading the app don’t have to spend their own money on it! In return, the app would say that it is sponsored by your campaign and that in order to use it, the customer needs to watch a short video about your campaign, or visit your website to get the free code. Although this method would cost money upfront, it could lead to a lot of supporters.
3. Make it personal!
People like it when a message is personal. Not only does it make it more relatable, but it also creates an impression that the person was specifically kept in mind when the campaign was designed. Trying to advertize better hygiene? Make an app that allows your to enter every time you wash your hands, or apply hand sanitizer. Then, send alerts and reminders to the user when its time to was their hands again, or things that they can do during a cold to minimize spreading germs. Going that “extra mile” can help you achieve success and ensure that your efforts don’t go unnoticed.