In the video, Multimedia for Health, with Anthony Veneziale – Anthony gives several great tips for making videos that can help promote public health issues. These tips can help make your next video successful, I’ve included examples of each:
1. What are your goals? Have a clear message and carry it through the video. It’s important to make sure that by the end of the video, the audience takes away the message that you’re trying to convey. This can be especially difficult when trying to explain complex public health issues. Here’s one of my favorite examples of effective communication through YouTube – Hans Rosling, through great graphics and easy to understand explanations, describes global population growth over the past 200 years. This video, and the TEDTalk that followed, brilliantly convey tough statistics for the general public.
2. Make it Visually Interesting – There are a lot of PSAs reminding people to wear seatbelts. One in particular stands out for me because it’s visually stunning. This video is one of the best PSAs I’ve ever seen, and I’m not alone – it has over 19 million views and is incredibly powerful. If you only watch one video on this page, make it this one.
3. Make it Surprising – Who would have thought a Stanford trained internist named ZDoggMD, aka Dr. Zubin Damania, would have millions of views on his YouTube channel because he raps about public health issues like safe sex, hospital readmissions, and the importance of getting vaccinated? His original take on health messages re-imagines popular songs in the vein of ‘Weird Al’ in a fresh, and surprising way.
4. Keep it under three minutes – Have you ever seen the internet shorthand, tl;dr? It means, too long; didn’t read, and commonly pops up on blogs that are a little wordy. The same applies for videos, people have short attention spans, so it’s good to be concise with your videos. The video below was released by the CDC on the one year anniversary of the Ebola outbreak in West Africa and discusses all the different ways the CDC is ‘getting to zero’.
5. Experiment and make mistakes – Your videos won’t always go viral the way you want them to, and that’s okay. YouTube is full of videos that have few views – don’t be discouraged, just keep re-imagining and re-posting.
In my opinion, the most memorable YouTube videos have a unique personal touch that allows viewers to connect with the subject matter. What makes a YouTube video memorable for you?