Multimedia can be defined by any combination of two or media, such as sound, images, text, animation or video. Multimedia. Using multimedia is an effective way to enhance any message. Through multimedia the author is able to use interesting sounds as wells as stimulating visuals that will draw in a wide array of audiences. This is another excellent tool that anyone can use to further a message in a manner that is very appealing. Like everything there are advantages and disadvantages to using multimedia. Below are some highlighted examples of things you can expect when using social media.
Advantages of multimedia:
- Effective learning tool
- More appealing than traditional text only messages
- Easy to use
Disadvantages of multimedia:
- Can be expensive
- May not be compatible
- May not be easy to configure
If the pros outweigh the cons and you decide to go ahead and use multimedia in your message, you’ll need to choose the avenue of multimedia you wish to pursue. There are a variety of different multimedia avenues to consider. Podcasts and videos are two that have seen increased growth over the past few years and could be extremely beneficial to furthering your cause. Recorded events or live video links are also a good way to reach out to your desired audience.
First lets take a look at podcasts. Yaro Starak offers a very unique definition of what a podcast is. He states that the word podcast originates from the words “broadcast” and “iPod” What is a podcast? This may possibly be the newest form of multimedia and quite frankly the most underutilized. Podcasts are a common amongst commuters. Several of my colleagues listen to podcasts every morning on their way to work. It provides a change of scenery from morning radio or loud music.
You can never go wrong using videos as your multimedia tool. Videos offer visual stimulation and are typically easy to follow. It is also a very efficient means to get a message across. In todays busy society it may be more fitting to display a video rather than expect someone to stop and read text.
These next two examples are an offshoot of videos. Recorded events or live video links are great tools. A recorded event such as a prestigious speech can really hit home with people and can enhance the message you are trying to promote. Live video links are also important because of the technology many of us utilize on a daily basis. Personally I always have either my phone or laptop with me and often times, like now, I have both. And as Wi-Fi continues to spread and price of cable or satellite continues to rise, more and more people may be utilizing phones and laptops to access information. The World Cup took place over a year ago but I vividly remember watching all games of the United States on my laptop. It was more convenient and substantially cheaper to stream the games on my laptop rather than watch them on a television. For a live video link to be effective it would require some promotion on the part of the author. Give the audience ample warning of when the live video will be available and provide consistent reminders.
Consider the message you are trying to send along with the audience you are trying to reach to determine the impact multimedia may have. Maybe you are unsure of how to incorporate it. My advice would be to start small if you have any reservations. Utilize a short audio clip or something of that nature and see the response you get. You may realize this is what your message has been missing all along.