Multimedia and Social Good

 

http://www.youtube.com/watch?v=NOC7EnqgMVs

One of the things I love the most about social media is how it acts as a self-curating feed of what is going on in the world. In fact , it’s a great vehicle for spreading the word about nonprofits and the social good they are doing and seek to do. The word of mouth, viral nature of people sharing great content about social good amazes and inspires me.

Social media has been a core component of some high-profile work around hunger and nutrition in recent years. Given the scale of the challenge of ending hunger and malnutrition, harnessing social media effectively can make a real difference. Video is one of the most powerful tools to transfer the message. It’s not surprising then, that nonprofits have been effectively leveraging video to communicate with their supporters and the public for a long time. What might be a bit more surprising to the casual observer, however, is the wide variety of ways that nonprofits are using videos to communicate and inspire.

I picked out  two of my favorite non-profit , inspirational videos and tried to highlight  a few of the different ways that organizations are using videos to advance their missions

 

I’d never really noticed the stark contrast between people obsessing over weight and body image as compared to those around the world, who don’t even know where their next meal will come from.

You are more than a number. So is a hungry child. Americans spend $62 billion dollars/yr. on diets. Meanwhile, 6 million children will die of starvation. Diets don’t work. Feeding hungry children does.

 

 

This video from world bank , does a wonderful job of presenting the problem the organization is focused on addressing. We’ve categorized it as an awareness-video because it doesn’t really delve into the organization’s programs specifically. Instead, the video focuses on educating the audience on the scope of the wider problem (and the corresponding the opportunity for impact).

There are many videos that do transfer the message strongly and inspire the audience .

 

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