Multimedia use in health care and Frank Underwood? You bet! FU is using extensively social media to succeed in his quest for power. Indeed, FU could be a very succesfull social media manager (http://blog.brand24.net/5-reasons-frank-underwood-would-be-a-kick-ass-social-media-manager/), or a social media strategist (http://twittercounter.com/blog/2015/02/lessons-about-social-media-strategy-from-frank-underwood/) as the two posts suggest. Hey, don’t let me be misunderstood: I am not embracing FU tactics or behaviour, however, his pragmatism and sharp observations on situations and persons are attributes that you could follow and learn. In healthcare, multimedia use has shown its usefulsness in many ways. Take a look at this article regarding patients with cancer, in which the succesfull use of multimedia to inform the patients is presented (http://www.ncbi.nlm.nih.gov/pubmed/19104200). Or this excellent interactive video from WSJ, which demonstrate in an elegant way discrepancies in the provided health care among Americans (http://online.wsj.com/public/resources/documents/Faces-Of-Health-Care.html).
What could FU teach us about multimedia use in health care? Follow the answer in 4 simple lessons below:
1. Think out of the box
Use multimedia to deliver distruptive innovation to your patients. For instance, YouTube films could be used to educating patients with chronic diseases in a comprehensive way. Instagram could be used to deliver pictures with simple questions from patients, which do not need to be addressed at the hospital and can be answered by a nurse or PA. Hospitals are dangerous (and expencive) places to be and we should do our best to keep our patients away. Use multimedia to save lives!
2. Perfection means evolution If you want to see your organization thrive and not whither, don’t forget to follow the developments at your field. Scan for new trends, understand and adapt by changing behaviour. However, changing the culture and implement a new strategy is one of the biggest chalenges in an organization. Use multimedia to get your messages to your organization and to your customers could be a major advantage. For instance, post videos with information about changes every month. Celebrate with pictures and videos the successful implementation of new strategies. Keep your people inform and save the day!
3. Pay attention to the fine print, if your aim is to become an expert at your field of interest
In medicine, attention to details matter. YouTube can be a valuable tool regarding development and perfection of new skills. Thousands of short films with demonstrations of techniques are available. Take for instance ultrasound in Rheumatology: you can watch demonstations of techniques on examination and treatment. And all these for free and from experts who you’ll never have the chance to meet in person!
4. Be generous with your followers
Last but not least: Share, share, share! Your opinion, your achievements, demonstrate your skills, celebrate your success. Use YouTube to create short filmsin order to engage and to thank the people working and supporting you. In return, you’ll be rewarded with influence and gravitas. Strenghthening the position of your organization should be one of your major goals, right?