“100 hours of video are posted A MINUTE”, says Monica Anderson of the Pew Research Center. She provides some enlightening facts about Youtube in 5 facts about online video. She explains how citizens are experiencing a huge shift to multimedia outlets. But why?
Clay Shirky’s Here Comes Everybody goes in-depth within chapters 9 and 10 on group interaction and social connections. Shirky says “the tightness of a large social network comes less from increasing the number of connections that the average member of the network can support than from increasing the number of connections that the most connected people can support”. This is relevant to these multimedia outlets because they contain visual AND audio components.
A multimedia outlet like Youtube allows users to mainstream videos that hold deeper impact on individuals by tapping into their visual and auditory memory, basically transporting information to people at a deeper level. This not only hooks people by creating stronger connections, but it gives them easier outlets to absorb information. In turn, users that post videos relating to a homogeneous group can rack up a large amount of followers and create a powerful flow of information through say perhaps public health advocates all around the world.
The visual above demonstrates how multimedia outlets connect to people at multiple levels, thus creating stronger connections to the information presented. Sometimes, many things can be lost through translation in articles and blog posts. Multimedia outlets allow for clear and powerful messages to get across. If you have an article about ebola in Liberia, you can convey very important information. However, if you have a video of the effects of ebola on the people of Liberia, you will be able to pull in your audience at a much more powerful level.
So if you have a public health issue, using a combination of visual and auditory components will not only attract much more attention, you will have an easier time creating and maintaining a network that will be sustainable, especially with the amount of attention these multimedia outlets are attracting.