Here are 7 ways that you can use Twitter at your health organization:
1.To create or participate in an easily identifiable and searchable hashtag for a cause, person or event:
Stand up to Cancer created the hashtag ‘#NightNationRun’ to report on and allow contributors to tweet about an event supporting their organization. According to Clay Shirkey in ‘Here Comes Everybody,’
“shared awareness” occurs when groups of people are able to understand a situation, as well to understand that others in the group also understand it–hashtags are an excellent tool for creating this shared awareness.
2. To share relevant human interest stories:
Here the Human Rights Campaign uses Twitter to share a powerful story about someone in the population for whom their organization is working.
3. To retweet posts from other organizations or people:
Here the Human Rights Campaign retweets a post from a congresswoman who is speaking about a piece of legislation relevant to the organization. Mansfield
advises Twitter users to have about 25% of their content consist of retweets.
4. To call on followers to donate or participate in a cause:
In this tweet, Feeding America encourages followers to call congress to support a cause, proving the contact number as well as a link to background information.
5. To establish a personal voice for your organization:
In this post, Planned Parenthood takes a sassy tone toward politicians trying to defund the organization, a tone unlikely to be used in any other social media platform. Mansfield says that it is a good idea to give your twitter page a personality, and make sure all tweets sound like they were written by real people, not bots.
6. To honor a special follower, ally or contributor to the organization:
Here, Feeding America thanks Ikea USA News for their support in helping to fight hunger. Because of the frequency with which you can post on Twitter, it is an excellent forum for giving thanks and shout outs to supporters.
7. To alert followers to other causes that the organization supports that are not directly related to their mission:
Planned Parenthood, whose mission is surrounding the empowerment of all people to manage their own fertility, here stands in solidarity with those fighting for justice for women of color who have died in police custody.