5 Things nonprofits shouldn’t do on facebook


These days, most nonprofit organizations have gotten the hint that they need to have a presence on Facebook. Searching for an organization on Facebook and seeing they don’t have a Facebook Page garners the same reaction from users as searching for a business on Google and seeing they don’t have a website: You just don’t look legit. But once you have created your facebook page , managing the page is a different story .

1) Don’t make your posts too long:

testing post length is the best way to gauge what your audience likes. The optimal length of your Facebook Timeline posts will vary from company to company. For some, longer, informative Facebook posts perform better. For others, short ones may work perfectly.

2) ) Don’t post images of just any size.

Pixelated, cluttered, or difficult-to-read visuals will not only frustrate users, but they’ll also give you a bad reputation.


3) Don’t post too often (but do post regularly.):

Yes, you should post regularly to keep your audience engaged, show them you’re present and listening, and answer their questions and concerns.  However, what you don’t want to do is overwhelm them with tons and tons of posts.


4) Don’t ignore negativity.

You can’t stop people from saying things about your organization , god or bad. What you can do is respond respectfully and provide helpful information .

5) Don’t neglect to monitor the posts or comments on your page:

The point of facebook is to interact with your audience who are already hanging out there.

Ignoring comments and interactions is like saying to your audience “I don’t care what you have to say.” To avoid this, start by making sure that the desired publishing options for your Timeline are turned on. Once you’ve got that straightened out, be sure to monitor them daily and respond when appropriate.


2 thoughts on “5 Things nonprofits shouldn’t do on facebook

  1. The picture your at the beginning drowse me in , the pictures are also very relevant to the topic . I think it’s very helpful that you broke it out by different sections which makes it easy to follow . I agree with you on the importance of responding to the audience. It’s important to respond to comments, both negative and positive. Timing counts and most of the people who post a comment on your social media expect a response within 24 hours, any longer can discourage them from future interactions.

  2. Hey Melody,

    Thanks for keeping your post brief! It’s hard to read an entire chapter someone wrote about social media communication. I think the suggestions you gave are reasonable and understandable. I agree with you about maintaining picture integrity. Blurry images are the worst. Another thing I simply can’t stand is a picture just for the sake of having a picture. It’s so aggravating when people post absolutely irrelevant pictures. I’m glad you know how to embed an image but if it has nothing to do with what you are talking about then leave it out! Glad you posted a picture of your cat but you were telling me how to donate to the Fireman’s Fund how about a shirtless fireman instead?


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