7 Microblogging Do and Don’ts for Non- Profit Organizations

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It isn’t easy to get a Twitter following that engages with your non profit organization , follows your links, and recommends you to other people. Below the fold are 7 tips to help you make Twitter a place where people will want to hang out with you and follow you home to your blog or business.

1) A constant stream of ads, links, and out of context quotes. Some people try to post quotes of famous people alongside their links and ads for advertising reasons . There is a difference between this and real content, and most people can spot the difference. Ads are fine, if kept to no more than a few times a day, with plenty of real content to keep things interesting.

2) Make sure to upload a picture : it’s important to have your own picture on your profile rather than a flower or pets picture , the profile picture acts as the first impression.

3) DONT USE ALL CAPS: PEOPLE REALLY HATE ALL CAPS BECAUSE THEY LOOK LIKE YELLING, SO THEY DON’T FOLLOW PEOPLE THAT USE THEM A LOT.

4) Try to post/check the account daily or at least weekly . If all you do is open the account and let it sit, you will not have any success using Twitter to build your blog or brand. Tweet at least a few times a day, every day. Even on weekends.

5) try to have humor in your posts or at least ‘good humor’. People retweet funny tweets much more often than dry, informational tweets. It’s a great way to engage and increase your following. People also retweet friendly, compassionate tweets. It pays to be nice.

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6) Make sure to post things that appeals to your audience. don’t suddenly started talking about things that are not our primary goals o , otherwise you will lose your audience since that may not be what they are into .

7)Make sure to keeps it real. Behind the curtain, whether you schedule or not, whether you use Twitter for business, or not, there is a live, real, authentic human being with an interesting ‘voice’ who is monitoring the feed and interacting with the other real, authentic human beings out there.

 

 If you’ve made any of the the mistakes above, your Twitter launch was most likely doomed from the start. Many nonprofits quit Twitter too soon based on lackluster results, but that’s not the fault of the Twitter tool set, rather, it’s a misunderstanding of what Twitter is about and how to use the site and for what. Fortunately, Twitter is forgiving and you can start over and correct your mistakes

 

 

 

References:

  1. Jin, Liyun (2009-06-21). “Businesses using Twitter, Facebook to market goods. Pittsburgh Post-Gazette. Retrieved 2009-06-23. 
  2. First Hand Accounts Of Terrorist Attacks In India On Twitter, Flickr. TechCrunch. 2008-11-26. Retrieved 2009-06-23. 
  3. Twitter on Iran: A Go-to Source or Almost Useless?. 2009-06-22. Retrieved 2009-06-23. 
  4. Shirky, Clay. “The Net Advantage”. http://www.prospectmagaz.ukRetrieved 2014-10-24. 
  5.  M. Nagarajan et. al.Spatio-Temporal-Thematic Analysis of Citizen-Sensor Data — Challenges and Experience WISE 2009 Conference.

 

 

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