How many times do we blog a day? For many of us the answer would be very little, or at least that’s what we believe to be true. The reality is we are blogging when we post on social media. These blogs are often short, a sentence even and they lie on the feeds of our social media accounts. The term used to describe this form of blogging is microblogging. Microblogging does for blogging what texting has done for telephone calls, quick, efficient and rather popular. Microblogs offer the user and the target audience to utilize short, concise communication to promote a thought. And as our world continues to speed up, microblogging will continue to be the preferred choice of blogging, whether the author realizes they are blogging or not.
Microblogging has many of the same benefits and drawbacks as blogging. But here are some things to consider:
- Privacy. As the world continues to shrink so does our privacy. These short posts can be viewed by anyone, this is both a blessing and a curse. A blessing in the sense that your information can be cast out over an unmeasurable area. Everyone and anyone can see what you’re thinking which can create controversy.
- Discretion. As mentioned above anyone has access to the thoughts you post Blogs and Privacy. Consider what you’re saying and ensure that it will not be offensive. The quickest way to ruin your individual brand is to post something insensitive. And remember these posts DO NOT GO AWAY! Working in athletics I have seen my fair share of inappropriate texts. These posts are usually made aware to the public through media and it not only effects the individual but the organization the individual is associated with. Now you may not draw the same attention as a world class athlete but a potential employer can have access to your posts and you may miss out on the job if these posts aren’t up to moral par. Take great care when formulating thoughts, if you do this your microblogging experience should be fruitful.
- “Tagless”. While Twitter or other forms of microblogging are an excellent way to share thoughts with a broad audience, you may have difficulty drawing in average internet surfers. Blogs offer the opportunity to place tags, these tags can help people when they make searches and increase the overall traffic of your blog. Twitter doesn’t have the “tag” feature but it does allow individuals to “retweet” posts. Doesn’t necessarily have the same affect but does allow the message to spread to an audience you may not be connected with.
- Untapped potential. While popular, microblogging is still a relatively new phenomenon. There are still many organizations that do not fully utilize the potential of microblogging. In the world of athletics, microblogging is beginning to be utilized more and more but typically only by the younger generation. Athletic organizations are beginning to post videos, daily updates on the state of the program and other forms of promotion in the hope of luring in student athletes. While many are having success with this platform there are still those who consider the practice to be taboo. If you want to start microblogging for your organization understand that you may be met with resistance. But don’t be discouraged, your innovative way of blogging will soon capture the attention and respect of even the most cynical skeptic.
There’s many forms of blogging. You can pursue the traditional route of long posts, the short posts of microblogging or some combination of both. Like I have said in my previous posts, consider your audience. And don’t be afraid to do double the work. You’ll catch a lot more fish by throwing out a net rather than a single line.