If you are a free member of Linkedin, you’ve probably noticed links to subscribing to their “Premium” account all over their website. Have you ever wondered what you’re missing out on? What does $59.99/month get you? Is it worth it? The answer is, a paid membership is very much worth the high price tag if you fall into one of the 3 scenarios below:
1. If you are unemployed.
Are you urgently looking for employment or are you still employed or just browsing for new opportunities? If you are desperate for a new job, $59.99 for a month or 2 may be worth the money. Premium Linked in will let make your profile 2x more prominent than other search results, making you more visible to recruiters. Also, the premium subscription allows you to contact ANYONE on Linkedin without having an existing connection so you can go straight for that dream job!
2. If you are selling something.
Eliminating the “wall” between you and potential sales opportunities is absolutely key to good marketing and growing your brand. $59.99/month may not turn out to be such a bad idea when compared to the profits and exposure you might gain from one or 2 solid business partners. When building a new brand, the more publicity, the better.
3. If you are growing your organization FAST.
Do you need to fill positions quickly? Free Linkedin allows you to grow your professional network gradually by allowing you to “add” people within 1-2 degrees of separation. But if you are trying to rapidly expand, you are going to want the flexibility of “cold” messaging other key contacts in your field who might be 4, 5, and 6 degrees of separation away.
For example, this is great for a small business who is under a strict timeline to produce deliverables and need extra talent fast, or for a hospital undergoing a nursing shortage.
Now to get started using Linkedin, checkout this tutorial