Should I pay for LinkedIn?

linkedin-motivation

If you are a free member of Linkedin, you’ve probably noticed links to subscribing to their “Premium” account all over their website. Have you ever wondered what you’re missing out on? What does  $59.99/month get you? Is it worth it? The answer is, a paid membership is very much worth the high price tag if you fall into one of the 3 scenarios below:

1. If you are unemployed.

dream job image

Are you urgently looking for employment or are you still employed or just browsing for new opportunities? If you are desperate for a new job, $59.99 for a month or 2 may be worth the money. Premium Linked in will let make your profile 2x more prominent than other search results, making you more visible to recruiters. Also, the premium subscription allows you to contact ANYONE on Linkedin without having an existing connection so you can go straight for that dream job!

2. If you are selling something.

money

Eliminating the “wall” between you and potential sales opportunities is absolutely key to good marketing and growing your brand. $59.99/month may not turn out to be such a bad idea when compared to the profits and exposure you might gain from one or 2 solid business partners. When building a new brand, the more publicity, the better.

3. If you are growing your organization FAST.

Do you need to fill positions quickly? Free Linkedin allows you to grow your professional network gradually by allowing you to “add” people within 1-2 degrees of separation. But if you are trying to rapidly expand, you are going to want the flexibility of “cold” messaging other key contacts in your field who might be 4, 5, and 6 degrees of separation away.

For example, this is great for a small business who is under a strict timeline to produce deliverables and need extra talent fast, or for a hospital undergoing a nursing shortage.

network of people

Now to get started using Linkedin, checkout this tutorial

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5 thoughts on “Should I pay for LinkedIn?

  1. Wow- what an interesting idea for a post! I didn’t even know you could pay for Linkedin. Great link to a tutorial and the reasons why one would want to pay are very clear. I also like your visuals! They definitely draw the reader in.

  2. This is excellent information to know, much of which I was not aware of. Your blog is concise and to the point, makes me want to go pay for Linkedin now. I think this is one of the benefits of blogs. I know when I signed up for Linkedin I didn’t get the benefits of paying for a subscription, I just simply clicked on the “free” option.

  3. The first part of the blog caught my attention. I’m sure many people wonder if the premium fee is worth the money. Finding and posting examples of unemployed people who actually used the premium feature of Linkedin to get a job using their connections would really be helpful. Posting their “path” would give people an idea as to how this could work for them. I have a Linkedin (free) but I’m not really sure how to “work the network” to for career opportunities using my connections. What is acceptable practice when engaging connections for a job? What obligations am I agreeing to when accepting a Linkedin invitation? I wonder how the experience of the free vs premium differs in this regard. The “how to do it” piece would have been an awesome addition to the 3 best categories of premium Linkedin use.

  4. Enjoyed reading this concise focused message about paid LinkedIn account functions and reasons to subscribe. It provides very useful information for professional crowd. Potentially this can give accelerated jump start to non-profit organizations as well – being promoted 2x more among other accounts and connected more widely. In the essence, the course book “Social Media for Social Good” advised to nonprofits be “slow and steady”, “do not expect overnight success or immediate results”, continue steadily build upon links, groups participation, connecting with others for expert Q&A sessions, sending announcements, participating in discussions, donating time and effort for growing on-line LinkedIn community and mission supporters. Good use of illustrations to separate blog’s sections.

  5. I have asked myself the question about why anyone would ever pay for LinkedIn so thank you for bringing up this topic. Your post is clear to read and addresses 3 very clear points in terms of paying for LinkedIn. I appreciate the way you end the blog by pointing your reader in the right direction with more resources and a “how to”. In a way it is a call to action for the reader. Do you pay for LinkedIn, why or why not? In addition to hearing why one might pay for LinkedIn it might be interesting to hear key points for why not to pay. Thanks for sharing this topic with the class.

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