Facebook, Twitter, Instagram, Youtube, Pintrest, Tumblr, Vimeo, LinkedIn, Google+, Snapchat, Vine, Whatsapp…
Are you overwhelmed yet?
If the answer is yes, you are not alone. The birth of the internet and the sudden burst of social media in the last five years has created countless opportunities for individuals and organizations to stay connected to one another whilst sharing any information they deem necessary to put out into the world. Social media has made it possible for supressed citizens to be heard, such as during the the Egypt Revolution in 2011 when protesters we live-tweeting police abuse and government brutality. However, it has also lead to some massive miscommunication, like the constant spread of actor deaths through the use of hashtags.
Good or bad, there’s no denying that social media is one of the most powerful mediums we can use to stay relevant. However, with the hundreds of websites and apps now available, trying to start a social media campaign can seem quite daunting. Here are some tips and guidelines to help get ease you and your organization in the social media world:
1. Cater to your audience. Social Media Update gives a very thorough summary of the top social media platforms, including information on demographics, usage frequency, involvement, and more. Doing a quick background search on this information will help ensure that you’re using the best platform for your message. You wouldn’t run a commercial at 2am on the History channel for the new latest children’s toy — so make sure you’re using Facebook and not Instagram to connect with your senior citizen audience.
2. Consolidate. If you are new to the social media scene, or trying to launch a new campaign, maintanence of all your different accounts can be a challenge. You won’t have time to log into each account separately to check on responses and manage your updates. However, don’t let this stop you from diversifying! Appications such as Hootsuite and TweetDeck allow you to access all your accounts on one interface, as a one-stop-shop for all your social media needs. There are also many mobile apps for both iOS and Andriod for on-the-go updates.
3. Interconnect your media. Overlapping your social media platforms can help your audience navigate through all the information you publish. A good example of this is Lane County Blood Center’s twitter account, where they link to youtube videos, facebook posts, and instagram photos on their other accounts. Using these different accounts to promote one another can help streamline your message by guiding the navigator to the right page. Along these lines, also make sure your stay consistent with your message over all your social media accounts. You don’t want to cause any confusion!
When used correctly and efficiently, social media can do wonders for your organization. Do a little research, stay organized, and keep updating, and hopefully you’ll be the next trending topic! #JustinBieberisnotdeadsowecanallsleepsoundlytonight