The reasons why healthcare professionals should use Twitter for career purposes has been a highly debated topic for a few years now. Perhaps the most common reason healthcare professionals are migrating towards Twitter is because of its global networking ability. Through Twitter, you can connect seamlessly with colleagues, patients and other medical professionals. People who you otherwise wouldn’t likely have the opportunity to connect with are suddenly accessible through Twitter. Below is a list of twitters benefits to healthcare .
-Physicians, healthcare marketers, and hospitals are all using Twitter as a means of establishing themselves as authorities in the healthcare field. Whether it’s engaging with other experts in the field, or creating captivating content, Twitter is being used to put an authoritative stamp on things.
-The healthcare community is using Twitter to inform, connect, and to help.
-Twitter is being used to open up dialogue throughout the healthcare community. Patients are able to shoot one off questions to their healthcare providers about aliments and receive feedback from medical staff in the blink of an eye.
-Physicians and hospitals are able to educate their communities about an infinite number of topics.
-Using Twitter as a tool to influence other users is one of the platforms many uses.
-The healthcare sector does a great job using Twitter to market a variety of things. Physicians use the platform to notify patients of new deals they may be running through their plastic surgery practice; medical marketers utilize the Twitter platform to market their newest eBook. Marketing comes in all different forms, and 140 characters is one of them.
However we should always remember that twitter is to be used as a tool. It should never be used as a supplement for medical advice or a medical diagnosis. With more and more experts of the healthcare community becoming involved on Twitter and other social media platforms, users are able to connect with much richer content.