4 Different Needs and the Social Media that will get you there: Bridging your Social Media efforts


1)  Message/Mission: there are many platforms that are helpful to share your message … what you do, who you are, who you help. Facebook and Instagram are both ways to share a message and engage people around your mission.  Instagram allows short messages with phots that can engage your audience on an emotional level.  Facebook is a great way to elaborate on your message and interact more with your audience in the form of questions, poling, and information distribution.  Twitter is another way to reach out and create a visual appeal to your target audience.

Check out

21 Ways Nonprofits can Use Facebook To Get Their Mission Across         http://blogs.constantcontact.com/nonprofits-use-facebook/

12 Nonprofit Call-to-Action Twitter Images to Study and Lean From  http://www.nptechforgood.com/2015/07/15/12-nonprofit-call-to-action-twitter-images-to-study-and-learn-from/

2) Outreach: Reaching your target client population to let them know you are out there.  Facebook as a platform can reach many different target audiences, the general public for health awareness, clients who need your services, and those who want to support your work.  When using Facebook for outreach it is important to let people know what services you offer, have information about when you are open, and who they might see when they walk through your door.  Instagram and Pinterest can also be great ways to reach out in simple ways to people who may be interested in what you do.

2 great presentations to get you started

New Media Best Practices: Pinterest for Health:  https://drive.google.com/file/d/0By00FQsm0ScicUJ2NG9IYU5aUlk/view

New Media Best Practices: Instagram for Health: https://drive.google.com/a/berkeley.edu/file/d/0By00FQsm0SciSEFodmlCb0JvSUk/view

3) Fundraising: The first thing on every non-profits mind. Social Media such as Facebook, Instagram and foursquare can be great ways to get donations streaming in.  Many of the fundraising sites link to social media so people can make easy donations via their social media pages.  On-line giving is growing rapidly and every non-profit needs to determine how it fits with their current social media campaigns.  Foursquare can be used to have a organization donate when people check in.  Foursquare may be a better option for larger organizations but is still something to consider as  good option to fund-raise and market your organization.

Donation-Tips 1 (2)

More Information on markets with Foursquare  http://mashable.com/2010/07/16/non-profits-foursquare/

Organizations that can help:  www.networkforgood.org/ , http://www.qgiv.com/

15 Must-Know Fundraising and Social Media Stats http://www.nptechforgood.com/2015/01/25/15-must-know-fundraising-and-social-media-stats/

4) Recruitment: Volunteer and qualified Staff  Sites such as LinkedIn and MeetUp can be great ways to engage professionals who would either fit a staff need at your organization or a way to reach potential volunteers. Social Media is all about relationships, and relationships are the best way to build your volunteer base and engage motivated professionals to join your team.

In this competitive market, it is important to engage people who you want to work for you, many people still view LinkedIn as a way to find potential employees, but it is important for organizations to realize that they also need to maintain a profile, the information super highway is a two-way street.  “From a recruiting perspective, having a well-defined social media brand can help attract the best passive candidates, says Tadmor. In fact, according to the Jobvite research, companies know they have to sell their workplace cultures not just to attract the right candidates but to influence their decisions about where to work, and attract like-minded talent.”  http://www.cio.com/article/2855173/careers-staffing/3-ways-to-use-social-media-to-recruit-better-tech-talent.html

Find Tips at:

Engage, Inform Recruit: How Nonprofits Can Use Social Media to Recruit Volunteers  http://blogs.constantcontact.com/social-media-to-recruit-volunteers/

Poke, pin and tag: Using social media to engage volunteers  https://charityvillage.com/Content.aspx?topic=Poke_pin_and_tag_Using_social_media_to_engage_volunteers#.VaySH_lViko


15 thoughts on “4 Different Needs and the Social Media that will get you there: Bridging your Social Media efforts

  1. Well done and researched. In fact, my wife is currently managing a communications channel for a non-profit and I’ve shared you tips and pearls with her. Thanks for the dedicated research and insights.

    • I hope that it is helpful. I too work for a non-profit and am learning so much about our social media campaigns! If she finds any other insights I would love to hear about them.

  2. I like your post. I thought the images were simple, eye catching and effective in supporting your content. I also appreciated all the resources you included in your content. A useful well researched post.

  3. This is a great post with key information on the application of these tools in public health. I really appreciate how the post lays out an approach for how to use these tools, and provides links to resources and best practices. My only other suggestion is to put “public health” somewhere in the title or as an additional tag, so that this post can be even more easily discoverable (Mansfield, 2012)!

  4. This is a very informative post, filled with great information for not only beginners but also those who have been doing this type of work . The image that you used were incredibly eye catching. Some suggestions that I have is to shorten the title and make sure that it is clear and to the point. My last suggestion is that you put the links in as hyperlinks, that way they just click on the word and it will take them to the site. Overall great work and thanks for the tips.

  5. Ashley, thanks for providing so many great resources! I think your post is a good example of connecting people to things they might be interested in, which is a great way to get followers and engage the social aspect. Even though from our standpoint we’re looking to get something out of our followers (support, money, time, signatures, etc.), it’s important to make the relationship a partnership with an exchange of benefits. A social media campaign will be much more successful if participants feel like they are getting something out of it (reciprocity). This is also the key part of social media vs. just blogging or maintaining a website- forging connections.
    I particularly liked this statement: “Instagram and Pinterest can also be great ways to reach out in simple ways to people who may be interested in what you do.” The reason why I like this comment is that we need to remember that followers will have varying degrees of commitment and passion to the cause and the organization, but that everyone adds value, especially when the goal is distributing information and increasing awareness. Not everyone is going to want to read lengthy posts with detailed information. Some people will just want to like pictures that speak to them, and both groups could be useful in the future and can be catered to in different, targeted ways.
    Lastly, I thought your post did a good job of looking at multiple different types of social media and explaining ways in which they might be used/useful.

    • Thank you. And I could not agree more that everyone at every interest level adds value to an organization; those who were interested enough to read have value because they may at some point need your service or that bit of information, those that share add value by spreading your message, those that interact give you more insight and can be cultivated into donors or volunteers, and donors and volunteers make our organizations run (in the non-profit) world anyway. Every connection is a potential step to the next, more in depth interaction.

  6. This is a really comprehensive post! I think it’s very helpful that you broke it out by specific need — that gives people a good place to start from, even though I suspect that most folks will want to do some or all. Like Renn pointed out, it’s very quick hit and I think that’s great for someone wanting to jump right in with a particular topic area over a wide range of social networking services.

    The only suggestion I have is a technical one: the underlining on a few of those sections seems to “bleed,” and the links might look better as actual anchor hypertexts with the page title rather than raw web addresses. A little manual tweaking in the HTML view would fix that right away.

  7. I was instantly drawn in by your title and the tags you listed. You share great information and a plethora of resources through your blog post. I think this is a post many people can use and refer to down the road (I know I will). It could be helpful to the reader to see or be able to link to examples of companies or organizations within public health that are doing the 4 things you listed well. You could also incorporate that into a call for action for your audience. Ask them to share the ways they are using social media to spread information about their work or cause. Lastly, I agree it is a bit distracting to see all the links to websites. Maybe you could play with using hyper links in future blogs? Great blog!

  8. Thank you for your feedback. I never thought about a call to action in this type of information sharing, but I agree it would help broaden the horizon of the post and possibly get people to add in organization they think do particularly well, in order to accomplish both of those goals.

  9. Ah. The “Big Picture!” As someone who has not paid attention to the social media revolution, I am really glad to have read this post. You have done an excellent job of summarizing a broad strategy for the use of social media to get the word out about public health messaging. You also provided enough specific examples of how to use different platforms that I could start to see how different applications might come out of the big picture recommendations. Very helpful post, Ashely!

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