1) Message/Mission: there are many platforms that are helpful to share your message … what you do, who you are, who you help. Facebook and Instagram are both ways to share a message and engage people around your mission. Instagram allows short messages with phots that can engage your audience on an emotional level. Facebook is a great way to elaborate on your message and interact more with your audience in the form of questions, poling, and information distribution. Twitter is another way to reach out and create a visual appeal to your target audience.
21 Ways Nonprofits can Use Facebook To Get Their Mission Across http://blogs.constantcontact.com/nonprofits-use-facebook/
12 Nonprofit Call-to-Action Twitter Images to Study and Lean From http://www.nptechforgood.com/2015/07/15/12-nonprofit-call-to-action-twitter-images-to-study-and-learn-from/
2) Outreach: Reaching your target client population to let them know you are out there. Facebook as a platform can reach many different target audiences, the general public for health awareness, clients who need your services, and those who want to support your work. When using Facebook for outreach it is important to let people know what services you offer, have information about when you are open, and who they might see when they walk through your door. Instagram and Pinterest can also be great ways to reach out in simple ways to people who may be interested in what you do.
2 great presentations to get you started
New Media Best Practices: Pinterest for Health: https://drive.google.com/file/d/0By00FQsm0ScicUJ2NG9IYU5aUlk/view
3) Fundraising: The first thing on every non-profits mind. Social Media such as Facebook, Instagram and foursquare can be great ways to get donations streaming in. Many of the fundraising sites link to social media so people can make easy donations via their social media pages. On-line giving is growing rapidly and every non-profit needs to determine how it fits with their current social media campaigns. Foursquare can be used to have a organization donate when people check in. Foursquare may be a better option for larger organizations but is still something to consider as good option to fund-raise and market your organization.
More Information on markets with Foursquare http://mashable.com/2010/07/16/non-profits-foursquare/
15 Must-Know Fundraising and Social Media Stats http://www.nptechforgood.com/2015/01/25/15-must-know-fundraising-and-social-media-stats/
4) Recruitment: Volunteer and qualified Staff Sites such as LinkedIn and MeetUp can be great ways to engage professionals who would either fit a staff need at your organization or a way to reach potential volunteers. Social Media is all about relationships, and relationships are the best way to build your volunteer base and engage motivated professionals to join your team.
In this competitive market, it is important to engage people who you want to work for you, many people still view LinkedIn as a way to find potential employees, but it is important for organizations to realize that they also need to maintain a profile, the information super highway is a two-way street. “From a recruiting perspective, having a well-defined social media brand can help attract the best passive candidates, says Tadmor. In fact, according to the Jobvite research, companies know they have to sell their workplace cultures not just to attract the right candidates but to influence their decisions about where to work, and attract like-minded talent.” http://www.cio.com/article/2855173/careers-staffing/3-ways-to-use-social-media-to-recruit-better-tech-talent.html
Find Tips at:
Engage, Inform Recruit: How Nonprofits Can Use Social Media to Recruit Volunteers http://blogs.constantcontact.com/social-media-to-recruit-volunteers/
Poke, pin and tag: Using social media to engage volunteers https://charityvillage.com/Content.aspx?topic=Poke_pin_and_tag_Using_social_media_to_engage_volunteers#.VaySH_lViko