Check out this video from my pal Kelly, who has worked in non-profit and cause-related communications for over 5 years. She brings up 7 tips that are essential in social media campaigns.
Seven tips for social media & health
- Social media is another platform to get out your message
- Know your most important audience, and what you want to say to them
- Find out where your audience is on social media
- Know what you want your audience to do
- Have a conversation with your audience (not just a broadcast)
- Plan, plan, plan ahead!
- Always ask: will my audience care about this and why?
What do you think about these tips? Would you add anything?