This is a legitimate concern. Blogging could be good for the soul when it comes to privately releasing your dark inner thoughts and feelings but isn’t it much more fun and meaningful when you have real readers who aren’t you and your friends who you bribed? It might be difficult to acquire one reader, let alone an audience, if your blog sucks a lot. But if you put in time to make it genuinely engaging and relatable to your targeted audience (or un-targeted, it doesn’t matter as long as someone reads it) then you can build something quite useful and influential in a world full of blogs.
Here are some not bad tips on not having a sucky blog:
1. PLACE IMAGES cause too much text = boring (No one reads anymore. Even NPR thinks so and they’re smart).
1.5. BUT don’t use cheesy clipart because look at how bad this looks:
2. Don’t be too formal. Even if it is an assignment for an MPH class.
3. But make sure you don’t sound dumb by not proofreading stupid grammar mistakes and typos because readers WILL COMMENT ON IT and that will be the only THING THEY FOCUS ON.
4. Follow in Disney’s footsteps and use the magic of storytelling. Hey, they might even create a movie based on your blog.
5. Good balance of emotions. Have a well-blended mix of sadness, humor, seriousness and happiness so that your blog won’t be so “emo.” (Unless you’re targeting the emos which might not be a bad thing since they spend a lot of time on the internet).