Using Infographics as Tools for Communication

Using Infographics as Tools for Communication

The internet has led to the development of a number of new tools for communication. Using these tools to your advantage is a key component of successful health communications in the digital age. Infographics can be an eye-catching and unique way to present health information to your readers. They succinctly compress information into key facts and figures – acting like a visual ‘sound bite’.

These are the facts in the infographic above – which would you rather read?

Three-quarters of U.S. adults (74%) use the internet. Many of those participate in online conversations about health. For example:

  • 80% of internet users have looked online for information about any one of 15 health topics such as a specific disease or treatment. This translates to 59% of all adults.
  • 34% of internet users have read someone else’s commentary or experience about health or medical issues on an online news group, website, or blog.
  • 14% of internet users have signed up to receive email updates or alerts about health or medical issues.
  • 4% of internet users have posted such comments, questions or information on a blog.

Infographics are a great way to help drive traffic to your content. Instead of writing each post as a list of facts, you can use free software to graphically display the same information. There are a number of free resources that you can use to transform your data, I used Piktochart. They have templates, graphs, and clip art available for you to incorporate into the infographic.

There are a number of great sites with tips on making a powerful infographic (here, here, and here, as a few), but my tip is to pick a couple of key statistics that help you tell your story and then display them in a visually stimulating way. Use graphics, charts, and pictures to engage the reader and you can even ask others for feedback. Infographics are a quick and easy way to spice up health communications on blogs.

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5 thoughts on “Using Infographics as Tools for Communication

  1. Nice summary of resources to start learning about Infographic. I agree that communication is enhanced by powerful and simple infographics use.

  2. Piktochart graphics are really helpful. We’re using them for community health assessment summaries and they make things a lot easier for people to grasp when the info’s right there. The only drawback we’ve found is that the small print can be hard to reproduce on paper, though it would probably work well for a poster (and, of course, online).

  3. Rachel, this infographic is really nice. I’ve never made one before, and I’m really impressed by Piktochart. Displaying the information in an infographic and again in text is a very compelling way to demostrate that the infographic is much easier to read. I think it’s the superior way of displaying information.

    You can argue that this is public health-related since it’s a warning again danger, but The Oatmeal makes some of my favorite infographics:
    http://theoatmeal.com/comics/cats_actually_kill

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