The internet has led to the development of a number of new tools for communication. Using these tools to your advantage is a key component of successful health communications in the digital age. Infographics can be an eye-catching and unique way to present health information to your readers. They succinctly compress information into key facts and figures – acting like a visual ‘sound bite’.
These are the facts in the infographic above – which would you rather read?
Three-quarters of U.S. adults (74%) use the internet. Many of those participate in online conversations about health. For example:
- 80% of internet users have looked online for information about any one of 15 health topics such as a specific disease or treatment. This translates to 59% of all adults.
- 34% of internet users have read someone else’s commentary or experience about health or medical issues on an online news group, website, or blog.
- 14% of internet users have signed up to receive email updates or alerts about health or medical issues.
- 4% of internet users have posted such comments, questions or information on a blog.
Infographics are a great way to help drive traffic to your content. Instead of writing each post as a list of facts, you can use free software to graphically display the same information. There are a number of free resources that you can use to transform your data, I used Piktochart. They have templates, graphs, and clip art available for you to incorporate into the infographic.
There are a number of great sites with tips on making a powerful infographic (here, here, and here, as a few), but my tip is to pick a couple of key statistics that help you tell your story and then display them in a visually stimulating way. Use graphics, charts, and pictures to engage the reader and you can even ask others for feedback. Infographics are a quick and easy way to spice up health communications on blogs.