I took this from mGive’s webinar on “5 tips to successfully launch your mobile initiative”. mGive is a company in Denver that is devoted to helping people use mobile technology to fund raise. Well, that’s what I concluded after listening to their webinar. Their mission statement is “Power social good”, they have a pledge (“do the right thing”), and a motto (“own it”). I don’t know about the rest of you, but I’d give a day’s wages to have been present as this company came up with their mission statement. My guess is I am not the only person who has spent the better part of 2 days in a room full of colleagues coming to consensus (concession?) on a mission statement. Never has one been as short as mGive’s mission statement. I am absolutely greeeeennnn with envy (really).
They shared a couple statistics that are worth considering carefully: people keep their mobile numbers a long time (5-8 yrs or more) and there is a 98% “open rate” for texts (I am part of the 2%). I have feeling the more we use texts to fundraising or advertising, that 98% open rate is going to plummet. But their tips for using texts to fund raise are good ones:
These might seem obvious, but aren’t we all repeatedly astounded that these several of these 5 tips are overlooked, time and again? We’ve learned some already about SMART goals (my company requires them from me every year; specific, measurable, achievable, relevant, and time-bound), but how often do we start down some novel solution path only to be squashed because we skipped step 1? I’ve done that enough times that I no longer make that mistake.
From a non-profit perspective that is intent on fundraising, I thought this figure mGive presented was a good reminder that text messaging is part of the overall fundraising tool box.
And what I’ve learned, or perhaps accepted, rather, is that isn’t going to change any time soon. I am going to have to pull my head out of the sand. And maybe buy a nicer color suit.