Oh pinterest, how I love thee, let me count the way…
If I could cover all of kitchen walls with cork board and thumb tack tasty new recipes, inspiring saying, and funny cat pictures, I totally would! However, who needs the mess or fire hazard, when the digital bulletin board of pinterest exists. I have been a dedicated pinner for several months now. I check in on the site almost daily, and love to browse all the new and interesting pins. My life is better because of pinterest! I’ve learned many wonderful life hacks, cooked up several delightful new meals, gotten inspired to start DIY home projects, and have learned how to better organize my closet…simply amazing. BUT WAIT: Pinterest does more than just that?! WHY YES IT DOES: Its like I’m seeing it in a whole new light. I was doubted how pinterest could improve public health communication.
After listening and absorbing the Social Media Examiner podcast, I was sorry that I doubted pinterest’s abilities. After all, it has never led me astray before.
As humans, we are hardwired to react to images faster and stronger than we react to words. According to Donna Moritz, social media and visual marketing expert as she appeared on the Social Media Examiner Podcast, “Images process quickly and people are drawn to them”. We have heard the contrite phase: “A picture is worth a thousand words” a million times before, but there is such truth to it. Images have the ability to touch us deeper than words can.
Now that I’m a believer in pinterest for public health, below are my tips for engagement:
Draw the reader in with interesting and captivating images
Design a template for posting photos, which allows you to come out with a new pin on a frequent basis
Be consistent and post images regularly to keep your audience interested
Know your audience: design your work for them
Embrace the infographic: These are the super long pins we see with all the graphics. They use images to explain a piece of information. This is huge on pinterest, and I personally find them so interesting and informative. Piktochart is a good place to start creating these.
Good luck and happy pinning!
Links for the three photo site are embedded for further exploration.