The Dos and Don’ts of Tweets

After conducting the social media interview last week one comment really stuck with me. One of the interviewees describe social media as an “amplification tool” and I wondered how people who use social media to increase the awareness of their business and what I could learn from their different styles. So, I chatted with two friends who regularly promote their own business on twitter to see if I could come up with some dos and don’ts for those looking to promote their own business or non-profit efforts. Both individuals work in the same field, are about the same age, and are owners of their own business; however, one said that twitter had been a very useful tool for generating business and awareness of her services, while the other found that twitter had really not generated much interest in his services.


  • Post regularly – Followers like consistent content. The successful individual described above made it a point to post at least once a day.
  • Make sure your tweets are entertaining, informative, and useful – If your tweets aren’t entertaining people are not going to come back.
  • Time your tweets – Because the feed is chronological make sure that you think about when your target audience is probably online to maximize visibility.
  • Use general hashtags – Hashtags make it more likely that you’ll generate new followers. For example,if your post is about low income housing try the hashtag #housing rather than #lowincomehousing, to increase the likely hood that your post will be seen by more people.
  • Engage with your followers – This is supposed to be a communication tool not a broadcast tool. Just make sure you also realize you can’t respond to or retweet everyone.


  • Combine your business and personal twitter – This was likely the biggest mistake of the unsuccessful twitter user described above made. He had tweets  promoting his work right above complaints about his lunch. This brings me to my next point…
  • Be negative or use twitter as a means of distributing complaints – Followers are looking for entertainment, conversation, and information so make sure you keep your presence positive.
  • Only use twitter – This gets back to the idea of an amplification tool. Make sure that you have your twitter link on your website and on any advertisements that are distributed in other media, and don’t just maintain a twitter presence but a presence across several social media platforms. This ensures that more followers are consistently generated.
  • Only retweet – Generating your own content is an important draw for followers. If all you are doing is retweeting, they may as well go follow someone else.
  • Use twitter as a vehicle for attacking others – Tweeting positively about your own work is more likely to generate a following than speaking negatively about others work.



2 thoughts on “The Dos and Don’ts of Tweets

  1. Thank you for this post. We should all remember not to post personal stuff where we are trying to grow a business. Nothing smacks of a lack of professionalism than that. This was really helpful to see quick dos and don’ts, particularly for me who is a really a twitter newbie.

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