I have been avoiding twitter since my best friend (who has a habit of making accounts for me since I am late to the latest and greatest in new technology) made my account back in 2010. My first tweet was in 2012 and I really wasn’t sure what to say other than….
I found that a majority of users at that time were just giving an update on how they felt or what they were doing and to me that made it no different than facebook which allowed you to do the same thing. So naturally after a few months of using the tool I dismissed it. I decided to stick to other microblogging tools like instagram and facebook since it allowed me to post pictures (which I know twitter does now…lol) which I prefer to see since I am a visual person rather than reading through all of the tweets posted by my friends.
Fast forward to today….
I am updating my account and finally make a tweet two years later 🙂
Sometimes when looking through my facebook feed I can see twitter status shared by friends organizations or even spoofs be made through buzzfeed using twitter posts and instagram to make a hilarious yet informative post.
So I decided to explore through twitter and examine how organizations have been utilizing twitter and what the “tweet trends” are.
1.) Tweet 4-6 times a day
WHO and APHA follow this rule. Every two hours or so there is a tweet from their account either as an update from a previous tweet or a new topic. I will say that I do think that is a bit much especially if it is redundant but given the attention span of individuals and the constant tweets from other users to stay in the feed one must post numerous times a day.
2.) Have a clear logo, cover picture, and bio
No explanation necessary….
3.) Use hashtags sparingly
No more than one please 🙂 Sometimes people do it to be funny and use all 140 characters with hashtags but as an organization it may look more like spam to your followers so keep it max at two #dontspam #keepitsimple
Last but not least share! This is the best feature of twitter. Breaking news or important facts are tweeted all the time and you can educate your own followers by re-tweeting a tweet from a tweeter 🙂 #yesIdidthatonpurpose #yousmiled #don’tlie
So I will slowly start using twitter especially for sharing factual information in public health and linking it to my other platforms in social media. Who knew 140 characters would one day be a powerful tool in disseminating information to the world #Igot140tomakeapoint.