Top Recommended Book on Social Media Theory

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Here Comes Everybody is my #1 top recommended book on social media theory. Author Clay Shirky is a professor at New York University, a prolific writer, and an eminent theorist in the world of new media communications.  In Here Comes Everybody, Shirky reviews and synthesizes classic and contemporary theories in mass communications, organizational psychology, social network dynamics, and macro-economics to provide grounded insights into how the digital age is changing individuals’ abilities to communicate, organize, and engage in collective action.  Most of all, it’s written in an engaging way, with real world stories to explain otherwise difficult to grasp concepts like Coasean Ceiling/Floor, Power Law Distribution, lump of labor fallacy, tragedy of the commons, and more.

Buy it on Amazon

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